About

I love the craftsmanship of design, the impact of strategy, the power of code and technology, and the leverage of leadership. My work is about bringing those forces together to create products, systems, teams, and businesses that help people live better.

A short biography

Design has been part of my life for as long as I can remember. I drew rockets, cellphones, houses, and sneakers as a child. My parents worked hard to send me to a technical school, where I learned the fundamentals of electrical and mechanical engineering, computer science, and industrial drafting.

I moved to the United States for high school and directed that creative energy into graphic and web design, theater, and poetry. I studied English and journalism in college, then combined my interests in technology and the humanities to build a career in digital product design.

Over the past decade-plus, I have worked across product design, strategy, brand, software, and leadership—helping build new products, businesses, design systems, and teams in healthcare, media, fitness, and technology. You can see that trajectory in my selected work.

I currently lead Member Experience & Design at Harbor Health. Alongside that work, I’m building Feel Eternity and an independent body of writing about design, healthcare, systems, leadership, technology, and the pursuit of meaningful work.

What I believe

The thread through my work is a belief that craft, strategy, technology, and leadership are not separate disciplines. The most consequential work happens when they reinforce one another.

• Craft is a form of respect. Details matter because the people living with the result matter.
• Design is bigger than the interface. Products, policies, operations, incentives, services, and people combine to shape an experience.
• Technology should expand human agency. It should help people understand their situation and act with greater confidence, dignity, and control.
• Strategy should change what gets built. It becomes real through priorities, tradeoffs, resources, and the willingness to say no.
• Leadership multiplies the work. Strong teams make good judgment, craft, and execution possible at a scale no individual can reach alone.
• Good things should have soul. The things we make should carry conviction, humanity, and a point of view—not merely function.

What I’m focused on

My current work is organized around four connected areas.

• Harbor Health Leading member experience and design across digital products, care journeys, service, communications, and the systems behind them.
• Feel Eternity Building an independent strategy and experience design practice focused on making healthcare feel more human.
• Writing Developing Perspectives, Patterns, and Playbooks about design, healthcare, technology, leadership, systems, and meaningful work.
• Learning Studying systems thinking, healthcare economics, hospitality, organizational design, architecture, philosophy, and the disciplines that make design more consequential.

Purpose

Combining my life experience, personality, and strengths, I return to three purposes that have stayed remarkably consistent over time.

• Infuse technology with art and soul. Bring greater humanity, craft, and meaning into the products and systems I help create.
• Empower people through technology. Build things that help people understand, decide, act, and live with greater agency.
• Lead by example. Help other people—especially younger designers and people without traditional access to the industry—believe they can build consequential technology without leaving their humanity behind.

Selected influences

These are a few of the books from my library that I return to most often. Each title opens the source, and the full collection lives in the Library.

• The Courage to Create — Rollo May
• What Is a Designer: Things, Places, Messages — Norman Potter
• High Output Management — Andy Grove
• A *New* Program for Graphic Design — David Reinfurt
• Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life — Rory Sutherland
• Zero to One: Notes on Startups, or How to Build the Future — Peter Thiel & Blake Masters
• Several Short Sentences About Writing — Verlyn Klinkenborg
• The Second Mountain: The Quest for a Moral Life — David Brooks

Explore

The rest of the site contains the work and ideas behind this introduction.

• Work Selected roles, products, teams, and organizations I have helped shape.
• Perspectives Long-form arguments about design, healthcare, technology, and human systems.
• Patterns Short notes on recurring ideas, behaviors, tensions, and signals worth noticing.
• Playbooks Practical frameworks and repeatable methods for turning ideas into action.
• Podcast Conversations and audio notes about people building meaningful things.
• Library Books, essays, and talks that continue to shape how I think.