Designer, strategist & writer
Ideas for designing more human systems.
I write about the patterns, decisions, and forces shaping products, services, organizations, and everyday life.
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About
Born in Manila and raised in New York, I am a design leader, product strategist, and writer working across healthcare, technology, and human systems.
More about meIdeas developed at length
Perspectives
Long-form essays connecting design, healthcare, technology, leadership, and the human systems beneath them.
The Art of Product Development is Finding Truths
Everyone focuses on what to build. Not enough on why.
Designer as Strategist
Design leaders today shape experiences, entire business strategies, market positioning, and organizational culture.
The Simulation Machine
Our imagination is incredible and we need to learn how to make it work for us and not against us.
Heaven is closer than we think
In the midst of tragedy, sadness, depression, or just the general ups and downs of life, our situations tend to make us focus on
What do you really want?
How can we know what we want? Perhaps this starts with who we already are. And who we are is a deep question in
Anxiety as Calling
I feel like I’ve just unlocked something monumental regarding my own relationship with anxiety. I was reading The Courage to Create, a book
A weekly practice of noticing
Patterns
Short observations on recurring behaviors, tensions, and signals worth noticing in work and everyday life.
Patterns No. 3: The War for Talent, LLMs are a Dead End, and Vacheron’s Louvre Display
On the leverage of talent, the cost of abandoning product development, why LLMs will not get us to AGI, and the audacity to do incredible things.
Patterns No. 2: Shoes & Bags, Hardware & Software, and K-Pop Design
On doing things differently, the lasting power of the Birkin, and design's cultural impact on the music industry.
Patterns No. 1: The State of Luxury Fashion in 2024
Looking at luxury fashion's down year, the strategies of the outliers in Brunello Cucinelli and Mui Mui, and the creative director carousel
Methods made practical
Playbooks
Practical frameworks and repeatable methods for turning complex questions into clearer decisions and action.
Audio notes and conversations
Podcast
Conversations and audio essays with people shaping meaningful products, organizations, systems, and lives.
Keep exploring
Browse every published idea in chronological order—from long-form Perspectives and short Patterns to practical Playbooks, Podcast episodes, and earlier fragments.
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